Ever wondered if you actually need one of those crazy SEO strategies for your new business? Imagine this… The business plan is finalized. The brick and mortar store is established. But sadly, the traffic just isn’t what you imagined.

This wasn’t in the plans. Does your businesses Facebook not have that many fans? Or was the radio ad not in the right time slot? Is your business not coming up when you search for it on Google?

Digital advertising is a tricky beast to master.

There’s something that goes on inside of a Google search that leads you to that prime front page location. That little something has to do with content activity, rankings, and keyword enhancements. Put all of those components together and you get what is known as Search Engine Optimization.

                 Search Engine Optimization, or SEO, can make or break a company’s social strategy and brand.

SEO can be done organically, through the use of keywords and phrases, customer engagement with content, and customer reviews. SEO can also be enhanced by AdWords. AdWords are supplied by Google and are the equivalent of buying advertisement slots in the phone book. Each strategies of SEO have their benefits. Organic SEO is an ongoing task that is rapidly changing thanks to Google updates that change the qualifications for that prime real estate we discussed. AdWords are a basic service that require minimal maintenance, most of it being done by a Google employee.

So back to that new business you’re starting. You have all your content strategized for success, well what about your website? Did you designate keywords for your business? Have you gotten your past customers to write reviews for your business? You know how much you spent on your web site, the next step is directing traffic to that investment of yours. Search Engine Optimization is the way to do that.

The next time you’re reviewing your checklist for your big business launch make sure it looks a little something like this:

•         Functional/working web site

•         Business cards

•         Toilet paper for bathrooms

•         SEO strategies for Google success

Now that you know what you need and you’re still contemplating how to make this happen contact Southeast SEO for a quick analysis of your social strategy and web site success.